Multimodality and Identity - Softcover

Van Leeuwen, Theo

Softcover

ISBN 10: 081534905X ISBN 13: 9780815349051

Verlag: Routledge, 2021

Inhaltsangabe

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.

Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication.

Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

Über diesen Titel

Über die Autorin bzw. den Autor

Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics, Discourse and Practice: New Tools for Critical Discourse Analysis; and Reading Images (with Gunther Kress).

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 081534905X
• ISBN 13: 9780815349051
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 190
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar