Handbook of Research Methods in Consumer Psychology - Softcover

Softcover

ISBN 10: 0815352980 ISBN 13: 9780815352983

Verlag: Routledge, 2019

Inhaltsangabe

In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.

Über diesen Titel

Über die Autorin bzw. den Autor

Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati.

Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech.

Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 0815352980
• ISBN 13: 9780815352983
• Einband: Taschenbuch
• Anzahl der Seiten: 540
• Herausgeber: Kardes Frank R., Herr Paul M., Schwarz Norbert
• Kontakt zum Hersteller: Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Deutschland