Rising Consumer Materialism: A Threat to Sustainable Happiness (Routledge Focus on Business and Management) - Hardcover

Khalid, Afia; Qadeer, Faisal

Hardcover

ISBN 10: 0815367597 ISBN 13: 9780815367598

Verlag: Routledge, 2017

Inhaltsangabe

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.

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Über die Autorin bzw. den Autor

Afia Khalid is a PhD Scholar at the National College of Business Administration & Economics, Lahore, Pakistan.

Faisal Qadeer is an Associate Professor and the Head of the Research Programme at Lahore Business School, University of Lahore, Pakistan.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 0815367597
• ISBN 13: 9780815367598
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 122
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