Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan (Routledge Interpretive Marketing Research, 25, Band 25) - Hardcover

Wohlfeil, Markus

Hardcover

ISBN 10: 081538727X ISBN 13: 9780815387275

Verlag: Routledge, 2018

Inhaltsangabe

The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-depth insider study of a consumer's obsession with an actress, the book provides unique insights into the celebrity fan relationship and its meaning for the consumer in everyday life. While this book is primarily located in consumer research, it will appeal to an interdisciplinary audience from marketing, consumer behaviour, film studies, media studies and sociology.

Über diesen Titel

Über die Autorin bzw. den Autor

Markus Wohlfeil is a Lecturer in Marketing in the Marketing and Retail Division at the University of Stirling, UK. Previously, he has also been a Lecturer in Marketing at the University College Cork and the University of East Anglia, UK. As a self-confessed film buff and devoted fan, his research interests are in the fields of celebrity fandom, the experiential consumption of films, film marketing and the film industry in general.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 081538727X
• ISBN 13: 9780815387275
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 216
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland