Building Commitment to Reform Through Strategic Communication: The Five Key Decisions (World Bank Training) - Softcover

Verzosa, Cecilia Cabanero; Garcia, Helen R.; Cabanero-Verzosa, Cecilia

 
9780821376218: Building Commitment to Reform Through Strategic Communication: The Five Key Decisions (World Bank Training)
Softcover
ISBN 10: 0821376217 ISBN 13: 9780821376218
Verlag: World Bank Publications, 2009

Inhaltsangabe

Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty. The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.

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Verlag
World Bank Publications
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0821376217
ISBN 13 
9780821376218
Einband
Taschenbuch
Anzahl der Seiten
150
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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9780821381618: Building Commitment to Reform Through Strategic Communication: The Five Key Decisions

Vorgestellte Ausgabe

ISBN 10:  082138161X ISBN 13:  9780821381618
Verlag: World Bank Publications, 2010
Softcover