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Writing from Scratch for Business - Softcover

Elser, Arthur G.

 
9780822630067: Writing from Scratch for Business

Inhaltsangabe

This guide helps business people plan, write and polish in-house and external business communications. Elser places the reader in a touchy business situation and, using a personal, watch-over-my-shoulder approach, shows how to apply what he calls the "killer rules" of business writing - purpose, audience, and reader needs. Then he brainstorms, outlines, drafts, polishes and transmits correspondence first to in-house units, then to the client.

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