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The Business of Graphic Design: A Sensible Approach to Marketing and Managing a Graphic Design Firm - Hardcover

Gold, Ed

 
9780823005468: The Business of Graphic Design: A Sensible Approach to Marketing and Managing a Graphic Design Firm
Hardcover
ISBN 10: 0823005461 ISBN 13: 9780823005468
Verlag: Watson-Guptill Publications Inc.,U.S., 1995

Inhaltsangabe

Explains how graphic artists how can enhance their creative talents with enough business sense to run their own business. Veteran Gold shares his insights on such matters as organizational structure, pricing, preparing proposals, contacts, presentations, and marketing. Then 24 successful practitioners relate their approaches to business and how they have faced such challenges as computerization and a stringent economy. Includes pages of color illustrations. The date of the first edition is not noted. No bibliography. Annotation c. by Book News, Inc., Portland, Or.

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Verlag
Watson-Guptill Publications Inc.,U.S.
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0823005461
ISBN 13 
9780823005468
Einband
Gebundene Ausgabe
Anzahl der Seiten
176
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar