Lettering and Logotypes (Artists Library) - Softcover

Parramon, J.M.

Softcover

ISBN 10: 082302752X ISBN 13: 9780823027521

Verlag: Watson-Guptill Publications Inc.,U.S., 1991

Inhaltsangabe

Book by Parramon Jose Maria

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Reseña del editor:

An overview of the history of handwriting and graphic lettering, from the earliest written language to typesetting used in creative, modern graphic design. The development of printing is outlined as well, from Gutenberg and Jenson to the present, followed by a comparative study of Gothic, Roman and Latin letter types. Logotypes are examined as a medium of communication. The author looks at the technical requirements of logos, their use as images, and how these images are associated with corporate and brand names. The survey includes discussions of phototypesetting and laser printing.

Über diese Auflage

• Verlag: Watson-Guptill Publications Inc.,U.S.
• Erscheinungsdatum: 1991
• ISBN 10: 082302752X
• ISBN 13: 9780823027521
• Einband: Tapa blanda
• Anzahl der Seiten: 112
• Herausgeber: Shefts S.