This is a style guide for making decisions about layout and typography. Drawing on a variety of sources, old and new, it presents an overview and analysis of two fundamentally different typographic approaches - the traditional style that evolved over centuries from the Renaissance book, and the modern style that reflects the German-Swiss philosophy of this century. Each style is a reflection of a particular philosophy; each has its own structure and its own set of procedures, priorities and rules. Each section of the book is a model of the style it presents and includes numerous examples, old and new. The book comes with two supplemental materials - a 48-page workbook provides exercises, samples, and specifications for reproducing page samples, grids, and layouts; an 800K disk contains layout templates for traditional and modern formats.
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This is a style guide for making decisions about layout and typography. Drawing on a variety of sources, old and new, it presents an overview and analysis of two fundamentally different typographic approaches - the traditional style that evolved over centuries from the Renaissance book, and the modern style that reflects the German-Swiss philosophy of this century. Each style is a reflection of a particular philosophy; each has its own structure and its own set of procedures, priorities and rules. Each section of the book is a model of the style it presents and includes numerous examples, old and new. The book comes with two supplemental materials - a 48-page workbook provides exercises, samples, and specifications for reproducing page samples, grids, and layouts; an 800K disk contains layout templates for traditional and modern formats.
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Paperback. Zustand: Very Good. This is a style guide for making decisions about layout and typography. Drawing on a variety of sources, old and new, it presents an overview and analysis of two fundamentally different typographic approaches - the traditional style that evolved over centuries from the Renaissance book, and the modern style that reflects the German-Swiss philosophy of this century. Each style is a reflection of a particular philosophy; each has its own structure and its own set of procedures, priorities and rules. Each section of the book is a model of the style it presents and includes numerous examples, old and new. The book comes with two supplemental materials - a 48-page workbook provides exercises, samples, and specifications for reproducing page samples, grids, and layouts; an 800K disk contains layout templates for traditional and modern formats. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR003670086
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