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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View - Hardcover
Inhaltsangabe
This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists.
• For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel
• Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing
• This replaces 0-8230-7705-5, which sold more than 25,000 copies
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Über die Autorin bzw. den Autor
Xavier M. Frascogna and H. Lee Hetherington are both successful attorneys and the coauthors of Negotiation Strategy for Lawyers (1-570-73891-2 ) and This Business of Internet Law (0-8230-7735-7). They are based in Jackson, MS.
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
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hardcover. Zustand: Very Good. Bestandsnummer des Verkäufers 0823076881-2-35599044
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Verlag:
Watson-Guptill Publications, 2004
ISBN 10: 0823076881
ISBN 13: 9780823076888
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales. Bestandsnummer des Verkäufers CIN0823076881G
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Verlag:
Watson-Guptill Publications, 2004
ISBN 10: 0823076881
ISBN 13: 9780823076888
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Fair. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales. Bestandsnummer des Verkäufers 00107937882
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
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hardcover. Zustand: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Bestandsnummer des Verkäufers mon0003536316
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
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This Business of Artist Management : The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
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This Business of Artist Management : The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
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Potter/Ten Speed/Harmony/Rodale, 2004
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ISBN 13: 9780823076888
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
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Hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_436392387
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Verlag:
Watson-Guptill Publications, 2004
ISBN 10: 0823076881
ISBN 13: 9780823076888
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Anbieter: World of Books Inc, Montgomery, IL, USA
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Hardback. Zustand: Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales. Bestandsnummer des Verkäufers CIN0823076881G
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Beispielbild für diese ISBN
This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Verlag:
Watson-Guptill Publications, 2004
ISBN 10: 0823076881
ISBN 13: 9780823076888
Gebraucht
Hardcover
Anbieter: World of Books Inc, Montgomery, IL, USA
Verkäuferbewertung 4 von 5 Sternen
Hardback. Zustand: Fair. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales. Bestandsnummer des Verkäufers CIN0823076881A
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