This Business of Music Marketing and Promotion: A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign (This Business of Music Marketing & Promotion) - Hardcover

Lathrop, Tad

Hardcover

ISBN 10: 0823077292 ISBN 13: 9780823077298

Verlag: Billboard Books, 2003

Inhaltsangabe

Book by Lathrop Tad

Über diesen Titel

Reseña del editor

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines and more, all supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also how it is marketed and promoted. The old rules still apply - create a marketing plan, know your copyrights, be familiar with the laws of commerce - but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, re-organized and updated edition features an all-new chapter ("Twenty-five Action-Generating Marketing Ideas to Use Right Now"), which will help readers get a running start into the recording business. The book also includes updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and new listings of information resources.

Biografía del autor

Tad Lathrop has written and edited music and marketing materials for a host of companies and publishers, including SonicNet and Launch. He lives in Oakland, CA.

Details zur Ausgabe

• Verlag: Billboard Books
• Erscheinungsdatum: 2003
• ISBN 10: 0823077292
• ISBN 13: 9780823077298
• Einband: Tapa dura
• Sprache: Englisch
• Auflage: 1
• Anzahl der Seiten: 320