Consumer Testing and Evaluation of Personal Care Products (Cosmetic Science and Technology) - Hardcover

Moskowitz, Howard R.

Hardcover

ISBN 10: 0824793676 ISBN 13: 9780824793678

Verlag: CRC Press, 1995

Inhaltsangabe

Book by Dye Thomas R Dye Thomas

Über diesen Titel

Críticas:

." . .should be part of every product-development library; it bears close study by product researchers and development chemists alike." ---Cosmetics & Toiletries Magazine

Reseña del editor:

This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.

Über diese Auflage

• Verlag: CRC Press
• Erscheinungsdatum: 1995
• ISBN 10: 0824793676
• ISBN 13: 9780824793678
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 512