"At 350.org we've always wanted to work from the bottom up, and it's good to see people assembling a theoretical framework for understanding this decentralized approach!"
- - Bill McKibben, founder 350.org, author of The End of Nature"Kall's well-researched book integrates knowledge from philosophy to economics and ecology. He shows us how, all over the world and across many fields of endeavor, we humans are organizing new and rewarding ways of acting for the common good. His book is both idealistic and realistic and gives us a vision of what we all most need--hope for the future."
- - Mary Pipher, psychologist, and #1 New York Times best-selling author of Reviving Ophelia and Writing to Change the WorldBarack Obama, Bernie Sanders, Hillary Clinton, George W. Bush, Sir Richard Branson, Steve Jobs, and Mark Zuckerberg have all said that that change or growth happen from the bottom up.
But what does it mean and how do you do “bottom up” better and smarter? Bottom up is a way of life and a way of doing business. The Bottom-Up Revolution: Mastering the Emerging World of Connectivity, picks up where Malcolm Gladwell’s Tipping Point left off. It is a how-to book for businesses, leaders, organizations, activists, and individuals, cracking wide-open humankind’s biggest trend in seven million years. By understanding the roots and implications of “bottom up” and “top down” you’ll be better able to tap the incredible power of this trend, as the billionaire founders of Google, Facebook, Craigslist and Twitter have done.
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