This is the first guide to achieving long-term impact and social change by employing critical strategies in the health and human services sector. It is based on lessons from a learning lab of 20 human services organizations and their chief strategy officers who, as part of the "Strategy Counts" initiative, engineered significant improvements in their ability to adjust to change, reap the benefits of more data-driven decisions, innovate in ways that have meaningful impact, and establish fruitful partnerships with companies, communities, and government.
The book is based on the findings of a long-term pilot projectv=the Alliance for Children and Families Strategy Counts initiativev=which focused on enhancing the social impact of human services organizations by increasing their reliance on strategy and its effective deployment throughout the entire organization. Included among these findings are those tools and methods that have the greatest potential to help nonprofits effectively anticipate emerging market forces and adapt strategies accordingly. Replete with lessons learned and case studies, the book will inform a great variety of human services organizations in their quest to improve the lives of children, adults, and families.
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Michael Mortell, MS, is director of the Strategy Counts initiative at the Alliance for Children and Families.
Tine Hansen-Turton, MGA, JD, FCCP, FAAN, is the chief strategy officer of Public Health Management Corporation (PHMC), where she develops and supports PHMC's overall strategy and leads partnership development around new and emerging business opportunities.
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