Verwandte Artikel zu Yield Management: Strategies for the Service Industries

Yield Management: Strategies for the Service Industries - Softcover

Ingold, Anthony; Yeoman, Ian; McMahon-Beattie, Una

 
9780826448255: Yield Management: Strategies for the Service Industries
Softcover
ISBN 10: 0826448259 ISBN 13: 9780826448255
Verlag: Cengage Learning, 2001

Inhaltsangabe

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

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Verlag
Cengage Learning
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0826448259
ISBN 13 
9780826448255
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
368
Kontakt zum Hersteller
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Verantwortliche Person
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