Tourism Distribution Channels: Practices, Issues and Transformations - Softcover

Buhalis, Dimitrios; Laws, Eric

 
9780826454706: Tourism Distribution Channels: Practices, Issues and Transformations
Softcover
ISBN 10: 0826454704 ISBN 13: 9780826454706
Verlag: Cengage Learning, 2002

Inhaltsangabe

Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, Tourism Distribution Channels brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.

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Verlag
Cengage Learning
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0826454704
ISBN 13 
9780826454706
Einband
Taschenbuch
Anzahl der Seiten
400
Kontakt zum Hersteller
Cengage
https://www.cengage.ca

5191 Natorp Blvd
Mason
OH
45040
USA
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780826454690: Tourism Distribution Channels: Practices, Issues and Transformations

Vorgestellte Ausgabe

ISBN 10:  0826454690 ISBN 13:  9780826454690
Verlag: Cengage Learning EMEA, 2002
Hardcover