For a physician to succeed in The New World of health care delivery he or she needs to focus on four key areas of medical practice: his pati ents; his office; his business relationship with managed care plans, h ospitals and other physicians; and his marketing plan. Each of these a reas is a pillar of effective practice, the importance of which will n ot be diminished or changed regardless of the direction of future heal th care reform.
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Neil Baum, MD, is a urologist in private practice and a clinical associate professor of urology at the Louisiana State University Medical School and the Tulane Medical School, both in New Orleans. He has served on the editorial boards of Postgraduate Medicine, Uro-Care, Medical Office Biller, Cost & Quality, Physician's Payment Update, and Physician's Marketing and Management and has been a monthly contributor to American Medical News and Health and Fitness. Dr. Baum is the author of several books – including Ecnetopmi – Impotence: It's Reversible, Take Charge of Your Medical Practice: Practical Practice Management for the Managed Care Market, Urology Office Manual, Effective Letters for the Health Care Profession, and Impotence: It's Curable.
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