Library Fundraising and Friend-Raising on the Web - Softcover

Corson-Finnerty, Adam; Blanchard, Laura

Softcover

ISBN 10: 083890727X ISBN 13: 9780838907276

Verlag: ALA Editions, 1998

Inhaltsangabe

Book by CorsonFinnerty Adam Daniel Blanchard Laura

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Críticas:

..".recommended to all librarians interested in using the Internet for public relations." "The old adage, 'You have to spend money to make money' is true of this book--your investment will be recouped." "Give this (and the accompanying CD-ROM, which is linked to outstanding examples of fundraising sites) to your administrator when you lobby for library support."

Reseña del editor:

Since successful library fundraising has always been about outreach, what better way to reach out than through the information superhighway. That's what Adam Corson-Finnerty and Laura Blanchard, innovators at the University of Pennsylvania, had in mind when they developed this guide to wired fundraising. The CD-ROM (Windows and Macintosh OS) companion takes development officers from libraries of all types through the technological terrain of online fundraising. Using in-depth examples, ""Library Fundraising and Friend-Raising on the Web"" demonstrates the ways a library can use the Internet to communicate its goals and accomplishments to both the community and prospective donors. In an easy-to-follow format, it offers readers the simple secret of adapting their tried-and-true donor recognition and special exhibits to a Web environment. They also provide tips on the fundamentals of e-commerce, which is taking off in the commercial world and promises a potential boon for attracting small contributions that are sure to add up. ""Library Fundraising and Friend-Raising on the Web"" also includes a rundown on learning HTML basics as well as the best resources for learning more.

Über diese Auflage

• Verlag: ALA Editions
• Erscheinungsdatum: 1998
• ISBN 10: 083890727X
• ISBN 13: 9780838907276
• Einband: Tapa blanda
• Anzahl der Seiten: 122