Creating the Customer Driven: Building On The Bookstore Model - Softcover

Woodward, Jeannette A.

Softcover

ISBN 10: 0838908888 ISBN 13: 9780838908884

Verlag: American Library Association, 2004

Inhaltsangabe

How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: Offer accessible, customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to ""Become better than a bookstore,"" even without a hefty budget.

Details zur Ausgabe

• Verlag: American Library Association
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0838908888
• ISBN 13: 9780838908884
• Einband: Taschenbuch
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland