Making Sense of Business Reference: A Guide for Librarians and Research Professionals - Softcover

Ross, Celia

Softcover

ISBN 10: 083891084X ISBN 13: 9780838910849

Verlag: ALA Editions, 2012

Inhaltsangabe

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide ¿ Explains how to conduct the reference interview, with tips for helping clients help themselves ¿ Identifies important business resources, both free and fee-based ¿ Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research.

Details zur Ausgabe

• Verlag: ALA Editions
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 083891084X
• ISBN 13: 9780838910849
• Einband: Taschenbuch
• Anzahl der Seiten: 202
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland