New Routes to Library Success: 100+ Ideas from Outside the Stacks - Softcover

Doucett, Elisabeth

 
9780838913130: New Routes to Library Success: 100+ Ideas from Outside the Stacks
Softcover
ISBN 10: 083891313X ISBN 13: 9780838913130
Verlag: ALA Editions, 2015

Inhaltsangabe

Today's library leaders face a world in which the only constant is change. Seeking out innovative ways to meet the evolving needs of their communities has become a critical part of their responsibilities.In this book, Doucett mines new territory in this ongoing effort by exploring how successful organizations "outside the stacks" conduct their business. She interviews leaders of advertising, online commerce, fundraising, retailing, crowdsourcing and other organizations (including Kickstarter, L.L. Bean, Down East Magazine and Tom's of Maine, among others), learning what they do exceptionally well. From this research she presents more than 100 examples of game-changing ideas ready for application in libraries. And most importantly, she articulates a simple process that readers can use to pursue the same path of exploration at their own institutions, including the actual questions used during her interviews.An exciting survey of creativity in action, Doucett's book will encourage public library directors, managers, trustees, and staff to cross-pollinate their own expertise with innovative ideas from outside the stacks.

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Über die Autorin bzw. den Autor

Elisabeth Doucett is the director of Curtis Memorial Library in Brunswick, Maine, USA. In addition to a master’s degree from the Simmons College Graduate School of Library and Information Science, she has an MBA in marketing from the Kellogg Graduate School of Management at Northwestern University. She is author of the books Creating Your Library Brand and What They Don’t Teach You at Library School. She speaks and teaches nationally, generally focusing on the topics of library marketing, branding, and trend tracking.

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Verlag
ALA Editions
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
083891313X
ISBN 13 
9780838913130
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

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