Sales Letters That Sizzle - Hardcover

Lewis, H G

Hardcover

ISBN 10: 0844223484 ISBN 13: 9780844223483

Verlag: McGraw-Hill Education, 2000

Inhaltsangabe

Book by Lewis Herschell Gordon

Über diesen Titel

Reseña del editor:

Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters.

* Critiques real sales letters to give students concrete examples of letters that get results. * Features new information on creating highly effective electronic sales letters and E-mails.

60-DAY EXAMINATION

Reseña del editor:

This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively explores the many themes and issues of significance for both policy and implementation, and provides easily accessible reference material on current practice and research. The 42 contributors come from a diverse range of backgrounds, and enjoy international reputations in their chosen fields.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2000
• ISBN 10: 0844223484
• ISBN 13: 9780844223483
• Einband: Tapa dura
• Anzahl der Seiten: 224