Successful Direct Marketing Methods - Hardcover

STONE

 
9780844230030: Successful Direct Marketing Methods
Hardcover
ISBN 10: 0844230030 ISBN 13: 9780844230030
Verlag: McGraw-Hill Contemporary, 2000

Inhaltsangabe

The foremost authority on direct marketing leads students step-by-step through the entire direct marketing process--from the why's and how's of successful creative to the business side of profitable direct marketing to interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as electronic and interactive media. The Instructor's Manual and Test Bank provide additional exercises and projects, answers to end-of-chapter quizzes, and 50 test questions per chapter, including multiple choice, true and false, and matching questions. Bob Stone's 30 Timeless Direct Marketing Principles Video (VHS format) 60-DAY EXAMINATION

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Verlag
McGraw-Hill Contemporary
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0844230030
ISBN 13 
9780844230030
Einband
Gebundene Ausgabe
Auflage
6
Anzahl der Seiten
640
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar