Successful Direct Marketing Methods - Hardcover

STONE

Hardcover

ISBN 10: 0844230030 ISBN 13: 9780844230030

Verlag: McGraw-Hill Education, 2000

Inhaltsangabe

Book by Bob Stone

Über diesen Titel

Reseña del editor:

The foremost authority on direct marketing leads students step-by-step through the entire direct marketing process--from the why's and how's of successful creative to the business side of profitable direct marketing to interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as electronic and interactive media. The Instructor's Manual and Test Bank provide additional exercises and projects, answers to end-of-chapter quizzes, and 50 test questions per chapter, including multiple choice, true and false, and matching questions. Bob Stone's 30 Timeless Direct Marketing Principles Video (VHS format) 60-DAY EXAMINATION

Reseña del editor:

NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2000
• ISBN 10: 0844230030
• ISBN 13: 9780844230030
• Einband: Tapa dura
• Auflage: 6
• Anzahl der Seiten: 640