The Radio and Television Commercial (NTC Business Books) - Softcover

Book, Albert C.; Cary, Norman D.; Tannenbaum, Stanley I.; Brady, Frank R.

Softcover

ISBN 10: 0844230138 ISBN 13: 9780844230139

Verlag: McGraw-Hill Contemporary, 1996

Inhaltsangabe

Book by Book Albert C Cary Norman D Tannenbaum Stanley I B

Über diesen Titel

Reseña del editor:

The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.

Biografía del autor:

Frank R. Brady is Creative Director of Catalyst Direct, a direct response agency based in Rochester, New York.

Über diese Auflage

• Verlag: McGraw-Hill Contemporary
• Erscheinungsdatum: 1996
• ISBN 10: 0844230138
• ISBN 13: 9780844230139
• Einband: Tapa blanda
• Anzahl der Seiten: 232