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Inhaltsangabe
No aspect of the advertising and marketing process has been more debated, more criticized, or more elusive than the measurement of advertising effectiveness. And while many measurement techniques, methodologies, and theories have appeared over the years, none has stood the test of time better than that presented in DAGMAR: Defining Advertising Goals for Measured Advertising Results. It is a true classic of business literature that for more than three decades has educated advertising students and practitioners on how to think about and how to evaluate advertising expenditures.
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Über die Autorin bzw. den Autor
Solomon Dutka is an adjunct professor of statistics at New York University's Graduate School of Business Administration.
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Dagmar Defining Advertising Goals for Measured Advertising Results
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McGraw-Hill/Contemporary, 1995
ISBN 10: 0844234222
ISBN 13: 9780844234229
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Dagmar Defining Advertising Goals for Measured Advertising Results
Verlag:
McGraw-Hill/Contemporary, 1995
ISBN 10: 0844234222
ISBN 13: 9780844234229
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Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 2 Sub. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 14901635-6
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Dagmar: Defining Advertising Goals for Measured Advertising Results
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Ntc Business Books (edition Subsequent), 1995
ISBN 10: 0844234222
ISBN 13: 9780844234229
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