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The Media Handbook/a Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books) - Hardcover

Katz, Helen E.

 
9780844235165: The Media Handbook/a Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books)
Hardcover
ISBN 10: 0844235164 ISBN 13: 9780844235165
Verlag: McGraw-Hill Contemporary, 1995

Inhaltsangabe

A guide to creating and implementing an advertising media plan, for media planners, advertisers, marketers, and business managers. Covers developing objectives, evaluating various advertising media, handling media calculations and formulae, negotiating media buys, and evaluating a plan's impact. Includes discussion of the role of media in business and in consumer's lives, and appendices listing contact information for publications, research companies, and associations. Contains chapter summaries and checklists. Annotation copyright Book News, Inc. Portland, Or.

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Verlag
McGraw-Hill Contemporary
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0844235164
ISBN 13 
9780844235165
Einband
Gebundene Ausgabe
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland