Direct Response Television: The Authoritative Guide - Hardcover

Brady, Frank R.; Vasquez, J. Angel

Hardcover

ISBN 10: 0844235482 ISBN 13: 9780844235486

Verlag: McGraw-Hill Contemporary, 1995

Inhaltsangabe

Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today. In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control.

Details zur Ausgabe

• Verlag: McGraw-Hill Contemporary
• Erscheinungsdatum: 1995
• Sprache: Englisch
• ISBN 10: 0844235482
• ISBN 13: 9780844235486
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 287
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar