AMA Complete Guide to Small Business Marketing - Hardcover

Cook, Kenneth J.

 
9780844235905: AMA Complete Guide to Small Business Marketing
Hardcover
ISBN 10: 0844235903 ISBN 13: 9780844235905
Verlag: McGraw-Hill Contemporary, 1993

Inhaltsangabe

The AMA Complete Guide to Small Business Marketing is an action-based handbook that provides you with the marketing know-how and the practical help you need to make your business grow.
This book follows four critical steps to creating a marketing program that is built around the needs and objectives of your company. From analyzing key markets to developing marketing and sales plans to penetrate them, it will help you identify new opportunities and steer your business towards greater success. At each stage, a series of "action points" offers expert guidance on implementing the marketing decisions you make.
Concise and easy to use, this book also features a number of time-saving questionnaires and worksheets. Complete them as you read and when you have finished the book you will have developed a comprehensive marketing plan, tailored for your business.
Developed by small business specialist Ken Cook with the American Marketing Association, this proven marketing program is an essential resource for all business owners, managers and entrepreneurs ready for growth.

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Reseña del editor

The AMA Complete Guide to Small Business Marketing is an action-based handbook that provides you with the marketing know-how and the practical help you need to make your business grow. This book follows four critical steps to creating a marketing program that is built around the needs and objectives of your company. From analyzing key markets to developing marketing and sales plans to penetrate them, it will help you identify new opportunities and steer your business towards greater success. At each stage, a series of "action points" offers expert guidance on implementing the marketing decisions you make. Concise and easy to use, this book also features a number of time-saving questionnaires and worksheets. Complete them as you read and when you have finished the book you will have developed a comprehensive marketing plan, tailored for your business. Developed by small business specialist Ken Cook with the American Marketing Association, this proven marketing program is an essential resource for all business owners, managers and entrepreneurs ready for growth.

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Verlag
McGraw-Hill Contemporary
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0844235903
ISBN 13 
9780844235905
Einband
Tapa dura
Anzahl der Seiten
176
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780844235967: AMA Complete Guide To Small Business Marketing

Vorgestellte Ausgabe

ISBN 10:  0844235962 ISBN 13:  9780844235967
Verlag: McGraw-Hill Education, 1994
Softcover