Advertising Age Handbook Of Advertising - Hardcover

Lewis, H G

Hardcover

ISBN 10: 0844236705 ISBN 13: 9780844236704

Verlag: McGraw-Hill Education, 1999

Inhaltsangabe

Book by Lewis H G

Über diesen Titel

Reseña del editor:

"Think of Advertising Age Handbook of Advertising as your handy guide through the bumps and curves of the new advertising landscape. . . . Whether you're already in advertising or thinking of making this fascinating and dynamic field your career . . . you'll be glad to have our guide on your bookshelf." --Rance Crain, Editor-in-Chief, Advertising Age From the most authoritative publication in the advertising industry comes this definitive guide to understanding and making the most of your advertising opportunities--Advertising Age Handbook of Advertising by Herschell Gordon Lewis and Carol Nelson with a foreword by Rance Crain, editor-in-chief of Advertising Age. The ultimate guide for navigating the dizzying array of opportunities and media available to today's marketers, Advertising Age Handbook of Advertising offers practical, useful advice and insight from one of the most well-respected publications serving the business community.

Reseña del editor:

From Advertising Age, the most authoritative publication in the advertising world, comes a comprehensive guide to planning, designing, and implementing a successful advertising campaign. Written in a friendly, engaging style, it's a complete analysis of the entire business, including: the agency/client relationship, Planning strategies and tactics; Budgeting, creative strategy, and media; Testing and evaluating results.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 1999
• ISBN 10: 0844236705
• ISBN 13: 9780844236704
• Einband: Tapa dura
• Anzahl der Seiten: 240