Consumer Behavior - Hardcover

Berkman, Harold W.; Lindquist, Jay D.; Sirgy, M. Joseph

Hardcover

ISBN 10: 0844236748 ISBN 13: 9780844236742

Verlag: NTC Publishing Group,U.S., 1997

Inhaltsangabe

An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation c. by Book News, Inc., Portland, Or.

Details zur Ausgabe

• Verlag: NTC Publishing Group,U.S.
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 0844236748
• ISBN 13: 9780844236742
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 626
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar