New Food Product Development: From Concept to Marketplace - Hardcover

Fuller, Gordon W.

Hardcover

ISBN 10: 0849380022 ISBN 13: 9780849380020

Verlag: CRC Press, 1994

Inhaltsangabe

This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. The book covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed. Test marketing and the evaluation of such tests are discussed with some new suggestions for interpreting the criteria used. A chapter on organization presents ideas for fostering creativity and avoiding communication and personality conflicts. Trends in new ingredients and technologies to assist in the design of new products are given full coverage. The last chapter is devoted to the future, with stimulating discussion of new challenges to current trends in the industry.

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Reseña del editor

Providing an overview of the often chaotic, and frequently unpredictable new food development process, this text describes the stages of development from the vantage points of the technologist, marketer and senior management. It covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed. Product development in the ingredient market is described and solutions to some of the problems faced by ingredient manufacturers are proposed. The text also covers the use of computers for developing expert systems, cataloguing information and researching the literature for new product ideas. Other topics covered include the use of complaint analysis as a tool in new product development, package design and simplifying experimental design for more efficient trials.

Details zur Ausgabe

• Verlag: CRC Press
• Erscheinungsdatum: 1994
• Sprache: Englisch
• ISBN 10: 0849380022
• ISBN 13: 9780849380020
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 304
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar