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Brand Awareness - Recent Advances and Perspectives (Business, Management and Economics, Band 18) - Hardcover

 
9780850141382: Brand Awareness - Recent Advances and Perspectives (Business, Management and Economics, Band 18)
Hardcover
ISBN 10: 0850141389 ISBN 13: 9780850141382
Verlag: IntechOpen, 2024

Inhaltsangabe

This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building. Engaging case studies and expert perspectives show the reader how to create lasting impressions in today’s competitive market. Brand Awareness - Recent Advances and Perspectives is an indispensable guide for those seeking to elevate their brand’s impact and relevance in an ever-evolving digital age.

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Verlag
IntechOpen
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
0850141389
ISBN 13 
9780850141382
Einband
Gebundene Ausgabe
Anzahl der Seiten
162
Herausgeber
Sorrentino Annarita, Alghamdi Omar, Shukla Pooja, Alghamdi Abdullah
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland