Riding The Waves Of Culture: Understanding Cultural Diversity in Business - Hardcover

Trompenaars, Fons

Hardcover

ISBN 10: 0850584280 ISBN 13: 9780850584288

Verlag: Random House Business, 1993

Inhaltsangabe

Book by FONS TROMPENAARS

Über diesen Titel

Reseña del editor:

An international manager has a tough job, coping with three different cultures: the culture of origin, the culture in which he or she is working and the culture of the organization. Fons Trompenaars has been studing the effects of culture on management for many years and he profoundly disagrees with the widely held theory that internationalization will create a common, worldwide culture. In this challenging book he claims that there is not, and can never be 'one best way of managing and organizing' regardless of where the company is located. RIDING THE WAVES OF CULTURE provides cultural insights into the global v. local dilema, and most importantly, gives readers a better understanding of their own culture and cultural differences in general Rich in case studies and anecdotes, the book is based upon the author's own experience plus field studies in 30 companies in a total of 50 countries, including Royal Dutch Airlines, KLM, Volvo, Lotus, Kodak, AT&T, Royal Dutch Shell, ICI, Heineken, Mars and Glaxo.

Über diese Auflage

• Verlag: Random House Business
• Erscheinungsdatum: 1993
• ISBN 10: 0850584280
• ISBN 13: 9780850584288
• Einband: Tapa dura
• Anzahl der Seiten: 192