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Reseña del editor
The most successful organizations in a fast changing world are those that are genuinley market orientated. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This book introduces marketing concepts and techniques suitable for library and information services. This book focuses on corporate and marketing planning; environmental scanning - the macroenvironment; marketing audits; the marketing plan - the marketing mix and the assessment of marketing performance in libraries.
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- VerlagLibrary Association Publishing
- Erscheinungsdatum1993
- ISBN 10 0851574483
- ISBN 13 9780851574486
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten160
EUR 115,14
EUR 12,65 für den Versand von Vereinigtes Königreich nach USA
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