Destination Benchmarking: Concepts, Practices and Operations - Hardcover

Kozak, Metin (Dokuz Eylul University, Turkey)

Hardcover

ISBN 10: 0851997457 ISBN 13: 9780851997452

Verlag: CABI Publishing, 2004

Inhaltsangabe

Benchmarking is an established tool for quality improvement in certain industries (e.g. manufacturing and service), but benchmarking in tourism businesses and tourism destinations has not been widely investigated. The aim of this book is to evaluate different approaches to benchmarking and their applications within tourism destinations. The book considers organization benchmarking--performance evaluation of a particular organization and its departments--and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes, etc. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.

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Über die Autorin bzw. den Autor

is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey and currently affiliated as a Visiting Professor at The Hong Kong Polytechnic University Hong Kong. He holds both Master's and Ph.D. degrees in tourism management. His research focuses on consumer behaviour, benchmarking, destination management and marketing, and Mediterranean tourism. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.

Details zur Ausgabe

• Verlag: CABI Publishing
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0851997457
• ISBN 13: 9780851997452
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italien