Raising the Profile: Marketing the HR Function (Developing Skills S.) - Softcover

Clutterbuck, David; Dearlove, Des

Softcover

ISBN 10: 0852925263 ISBN 13: 9780852925263

Verlag: Chartered Institute of Personnel & Development, 1993

Inhaltsangabe

Personnel professionals need to acquire and constantly update a full portfolio of core skills; this series aims to equip managers with all the essential elements. HR departments know they provide a vital service to their internal customers - so why do they often enjoy only grudging respect? Largely, suggest David Clutterbuck and Desmond Dearlove in this handbook, because they neglect basic marketing skills. By segmenting their "client base", developing the "key accounts", soliciting and responding to feedback, creating an HR brand and constantly communicating the key messages, personnel practitioners can soon transform the way they are perceived. A commitment to quality and customer care is no optional extra, but clear evidence of HR professionalism; this book explains the essential techniques involved.

Details zur Ausgabe

• Verlag: Chartered Institute of Personnel & Development
• Erscheinungsdatum: 1993
• Sprache: Englisch
• ISBN 10: 0852925263
• ISBN 13: 9780852925263
• Einband: Taschenbuch
• Anzahl der Seiten: 216
• Kontakt zum Hersteller: Nicht verfügbar
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