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Corporate Communication, 3rd Edition: A Guide to Theory and Practice - Softcover

Cornelissen, Joep

 
9780857022431: Corporate Communication, 3rd Edition: A Guide to Theory and Practice
Softcover
ISBN 10: 0857022431 ISBN 13: 9780857022431
Verlag: SAGE Publications Ltd, 2011

Inhaltsangabe

This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.

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Über die Autorin bzw. den Autor

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0857022431
ISBN 13 
9780857022431
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar