With a real focus on the practical, this book provides students with a step-by-step approach, plenty of real-life examples, and downloadable data and exercises on the accompanying study website to help take the fear and intimidation out of multilevel modeling
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Karen Robson is Assistant Professor in the Department and Marketing and Hospitality at Central Michigan University. She holds a BSc (Honsd) in Psychology from Queen's University, and an MA in Psychology, an MBA and PhD from Simon Fraser University. Karen's research investigates consumer innovativeness, including how consumers repurpose or use market offerings in ways not intended by the manufacturer and the intellectual property law implications of this practice. A recipient of the Joseph-Armand Bombardier Doctoral Scholarship, her work has appeared in journals such as MIS Quarterly Executive, Business Horizons, Journal of Marketing Education, Journal of Advertising Research, and Journal of Public Affairs.
With a real focus on the practical, this book provides students with a step-by-step approach, plenty of real-life examples, and downloadable data and exercises on the accompanying study website to help take the fear and intimidation out of multilevel modeling
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