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Reseña del editor
Brands have never been more important than they are today.
As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.
But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.
Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.
In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.
If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Biografía del autor
Dr Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after international speaker. He has consulted for many of the top corporations and governments around the world, and is well known for his practical and results-oriented approach.
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- VerlagHarriman House Ltd
- Erscheinungsdatum2019
- ISBN 10 0857195891
- ISBN 13 9780857195890
- EinbandTapa dura
- SpracheEnglisch
- Auflage3
- Anzahl der Seiten314
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Advanced Brand Management: Building and implementing a powerful brand strategy (3rd Edition): Building and activating a powerful brand strategy
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Advanced Brand Management -- 3rd Edition Building and Activating a Powerful Brand Strategy
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Harriman House Publishing, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
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Advanced Brand Management (Third Edition) (Hardcover)
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Harriman House Publishing, Petersfield, 2019
ISBN 10: 0857195891
ISBN 13: 9780857195890
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Hardcover. Zustand: new. Hardcover. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.If you want to make your own branding a success, you can't afford to be without Advanced Brand Management. Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780857195890
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Advanced Brand Management (Third Edition)
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