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Advances in Business and Management Forecasting - Hardcover

Buch 2 von 4: Advances in Business and Management Forecasting
 
9780857242013: Advances in Business and Management Forecasting

Inhaltsangabe

Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.

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