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Handbook of Service Marketing Research (Research Handbooks in Business and Management series) - Hardcover

 
9780857938848: Handbook of Service Marketing Research (Research Handbooks in Business and Management series)
Hardcover
ISBN 10: 0857938843 ISBN 13: 9780857938848
Verlag: Edward Elgar Publishing Ltd, 2014

Inhaltsangabe

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.

Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book, which includes authors from both academia and industry, will provide academics with an invaluable current view of the field and practitioners with a window into the latest academic thinking.

With chapters from internationally renowned contributors, this comprehensive yet concise Handbook will appeal to service marketing academics, researchers and service practitioners.

Contributors: M. Archpru Akaka, L. Aksoy, L. Anderson, T.W. Andreassen, S.F.M. Beckers, M.J. Bitner, R.N. Bolton, A. Buoye, J.W. Choi, R.M. Christopher, T.S. Chung, T.S. Dagger, P.S. Danaher, A. De Keyser, C. Dev, B. Edvardsson, S. Fay, R.P. Fisk, C. Frennea, A. Gustafsson, M.-H. Huang, C. Ishida, P.K. Kannan, T.L. Keiningham, P. Kristensson, V. Kumar, S.K. Kwan, T. van Laer, B. Larivière, R.F. Lusch, D. Mathras, H. Melton, V. Mittal, R.L. Oliver, A.L. Ostrom, P. Patterson, W. Reinartz, H. Risselada, R.T. Rust, K. de Ruyter, C. Schulze, S.M. Shugan, B. Skiera, J. Spohrer, S. Streukens, S.A. Taylor, B. Tronvoll, W. Ulaga, N. Umashankar, S.L. Vargo, P.C. Verhoef, H.S. Wang, M. Wedel, R.A. Westbrook, L. Williams, L. Witell, J. Xie, T. Yu

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Über die Autorin bzw. den Autor

Edited by Roland T. Rust, University of Maryland, College Park, US and Ming-Hui Huang, National Taiwan University, Taiwan

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0857938843
ISBN 13 
9780857938848
Einband
Gebundene Ausgabe
Anzahl der Seiten
640
Herausgeber
Rust Roland T., Huang Ming-hui
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar