Verwandte Artikel zu Marketing for Engineers (IEE management of technology)
Inhaltsangabe
UK engineering companies often fail to develop and use their resources and skills in ways which enable them to offer, at a profit, products and services which people will buy. In addition, marketing responsibilities are often accepted by engineers who have little formal marketing training and an incomplete grasp of marketing principles. This volume outlines a systematic approach to marketing which is directly relevant to the UK engineering industry. It is aimed not only at engineers with little or no marketing experience, but also at those with existing experience who wish to fit their knowledge into a systemized approach.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
UK engineering companies often fail to develop and use their resources and skills in ways which enable them to offer, at a profit, products and services which people will buy. In addition, marketing responsibilities are often accepted by engineers who have little formal marketing training and an incomplete grasp of marketing principles. This volume outlines a systematic approach to marketing which is directly relevant to the UK engineering industry. It is aimed not only at engineers with little or no marketing experience, but also at those with existing experience who wish to fit their knowledge into a systemized approach.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagInstitution of Engineering and Technology
- Erscheinungsdatum1989
- ISBN 10 0863412084
- ISBN 13 9780863412080
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten91
- Kontakt zum HerstellerNicht verfügbar
EUR 4,92
EUR 6,55 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & Dauer
Suchergebnisse für Marketing for Engineers (IEE management of technology)
Beispielbild für diese ISBN
Marketing for Engineers
Verlag:
Institution Of Electrical Engineers, 1989
ISBN 10: 0863412084
ISBN 13: 9780863412080
Gebraucht
Hardcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0863412084. Bestandsnummer des Verkäufers 9373323
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing for Engineers. (IEE Management of Technology Series 4.)
Verlag:
Institute of Electrical Engineers, 1989
ISBN 10: 0863412084
ISBN 13: 9780863412080
Gebraucht
Hardcover
Anbieter: J. HOOD, BOOKSELLERS, ABAA/ILAB, Baldwin City, KS, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. 391pp. Red line on bottom edge, else near new condition, covers bright, text clean & binding tight in like dust jacket. Bestandsnummer des Verkäufers 180571
Anzahl: 2 verfügbar