Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series) - Softcover

McKenzie-Mohr, Doug; Smith, William

 
9780865714069: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Softcover
ISBN 10: 0865714061 ISBN 13: 9780865714069
Verlag: New Society Publishers, 1999

Inhaltsangabe

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

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Über die Autorin bzw. den Autor

Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.

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Verlag
New Society Publishers
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0865714061
ISBN 13 
9780865714069
Einband
Taschenbuch
Anzahl der Seiten
160
Kontakt zum Hersteller
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Verantwortliche Person
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