Option Selling for Profit: The Builder's Guide to Generating Design Center Revenue and Profit - Softcover

Gullo, Gina; Rinaldi, Angela

Softcover

ISBN 10: 0867186429 ISBN 13: 9780867186420

Verlag: NATL ASSN OF HOME BUILDERS, 2008

Inhaltsangabe

Authors Gina Gullo and Angela Rinaldi show builders and designers how to increase their revenues and profits through capitalizing on their options and upgrades programs. Readers learn how to create an options program that not only creates customer loyalty, but motivates them to buy! Includes nineteen downloadable forms and tools that can be customized. Original.

Über diesen Titel

Über die Autorin bzw. den Autor

Gina Gullo and Angela Rinaldi are co-authors and consultants to the building and design industries. Their book Option Selling for Profit coaches builders and designers on how to make the most out of every home sale by creating an effective Design Center options program and selling to individual consumer lifestyles. It includes 19 downloadable forms and other tools that help create a well-run Design Center or reorganize an existing one to be more profitable. Their company, Better Builder Strategies, offers services in design center option program development and implementation, sales and design training, operational organization, and space planning. A business owner and operator for 30 years, Ms. Gullo has worked in retail, in the financial markets, and as an interior designer. She directed design studio development for WCI Communities Inc., a major home building and development company in southwest Florida, overseeing option programs, studio environments, operations, and training programs.Ms. Rinaldi s experience encompasses 32 years in the education, retail, and home building industries. Her home design and option selection experience spans the high-end custom and production home markets. She has coordinated design development for custom homes, assisting discerning buyers one on one with the selection process. She helped manage a high volume home design center and was the senior design associate and head of training for WCI Communities Inc. Prior to that, Ms. Rinaldi worked in publishing and advertising in New York.In Option Selling for Profit, Ms. Gullo and Ms. Rinaldi share their hands-on understanding of high-powered selling in the ever-expanding market of options for new homes.

Details zur Ausgabe

• Verlag: NATL ASSN OF HOME BUILDERS
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0867186429
• ISBN 13: 9780867186420
• Einband: Taschenbuch
• Anzahl der Seiten: 126
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar