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Visual Merchandising and Display: The Business of Presentation - Hardcover

Pegler, Martin M.

 
9780870054341: Visual Merchandising and Display: The Business of Presentation
Hardcover
ISBN 10: 0870054341 ISBN 13: 9780870054341
Verlag: Fairchild Books, 1983

Inhaltsangabe

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft--from classic techniques to the most avant-garde developments,Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

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Verlag
Fairchild Books
Erscheinungsdatum
1983
Sprache
Englisch
ISBN 10 
0870054341
ISBN 13 
9780870054341
Einband
Gebundene Ausgabe
Kontakt zum Hersteller
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Verantwortliche Person
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