Verwandte Artikel zu Eisenhower's War of Words: Rhetoric and Leadership...

Eisenhower's War of Words: Rhetoric and Leadership (Rhetoric and Public Affairs) - Hardcover

 
9780870133404: Eisenhower's War of Words: Rhetoric and Leadership (Rhetoric and Public Affairs)
Hardcover
ISBN 10: 0870133403 ISBN 13: 9780870133404
Verlag: Michigan State University Press, 1994

Inhaltsangabe

Eisenhower's War of Words: Rhetoric and Leadership paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes was central to the ongoing battle with the Soviet Union. He used rhetoric - actions and messages intentionally designed to persuade - to achieve many of his goals. To Ike, rhetoric were the central weapon for waging - and winning - the Cold War. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means of conflict resolution.
Examining both foreign and domestic crises, Eisenhower's War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike. Individual chapters are devoted to the crises concerning Vietnam, McCarthyism, the H-Bomb, massive retaliation, Open Skies, Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complex. Eisenhower's rhetorical leadership saw America through a decade that was anything but tranquil. This book examines one of the primary means by which he accomplished that goal.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

MARTIN J. MEDHURST is Distinguished Professor of Rhetoric and Communication and Professor of Political Science at Baylor University in Waco, Texas.

Von der hinteren Coverseite

Eisenhower's War of Words: Rhetoric and Leadership paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes was central to the ongoing battle with the Soviet Union. He used rhetoric - actions and messages intentionally designed to persuade - to achieve many of his goals. To Ike, rhetoric were the central weapon for waging - and winning - the Cold War. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means of conflict resolution. Examining both foreign and domestic crises, Eisenhower's War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike. Individual chapters are devoted to the crises concerning Vietnam, McCarthyism, the H-Bomb, massive retaliation, Open Skies, Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complex. Eisenhower's rhetorical leadership saw America through a decade that was anything but tranquil. This book examines one of the primary means by which he accomplished that goal.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Michigan State University Press
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0870133403
ISBN 13 
9780870133404
Einband
Gebundene Ausgabe
Anzahl der Seiten
318
Herausgeber
Medhurst Martin J.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar