Drive a Modest Car: And 16 Other Keys to Small Business Success - Softcover

 
9780873378000: Drive a Modest Car: And 16 Other Keys to Small Business Success
Softcover
ISBN 10: 0873378008 ISBN 13: 9780873378000

Inhaltsangabe

Nearly 50 percent of new businesses fail in the first year, and 80 percent fail in the first five. So what does it take to run a continually successful enterprise over the long run-- and be continually happy while you're at it?

Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971. With Drive a Modest Car, you'll discover the business philosophy that Warner has learned through three decades at the helm of a small business -- much of it contrary to the conventional wisdom of today's business gurus.

Drive a Modest Car breaks it all down with 17 ideas, including:

*don't work long hours

*choose a business you care about

*embrace your best competitors

*get and keep a competitive edge

*innovate now and forever

*market your business creatively

*target your customers

*react quickly to bad news

Drive a Modest Car is the perfect read for anyone who's interested in starting a new ventureand for those who could use an infusion of practical advice to get back on track with an existing business.

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Über die Autorin bzw. den Autor

Ralph Warner is a co-founder and e-publisher of Nolo.com and one of the pioneers of the self-help law movement. A graduate of Princeton University and the Boalt School of Law (U.C. Berkeley), he is the author of many books and articles aimed at making our legal system more accessible and democratic.

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Erscheinungsdatum
1601
Sprache
Englisch
ISBN 10 
0873378008
ISBN 13 
9780873378000
Einband
Taschenbuch
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