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Customer Retention: An Integrated Process for Keeping Your Best Customers - Hardcover

Lowenstein, Michael W.

 
9780873892575: Customer Retention: An Integrated Process for Keeping Your Best Customers
Hardcover
ISBN 10: 0873892577 ISBN 13: 9780873892575
Verlag: McGraw-Hill Inc.,US, 1995

Inhaltsangabe

Businesses are finding that offering the best products, services, or prices isn't always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that generate action-oriented models for keeping customers. Annotation copyright Book News, Inc. Portland, Or.

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Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0873892577
ISBN 13 
9780873892575
Einband
Gebundene Ausgabe
Anzahl der Seiten
179
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Verantwortliche Person
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