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Geissler (Duquesne U.) has written extensively about management, technology, and marketing. In this text, he examines the significant differences between managing with conscience--for the satisfaction of employees and customers--and managing for stockholder value, and how the misguided practices of the latter led to the financial failures that have dominated the business press since the mid-1990s. He then provides accounts of several successful companies that are managed with conscience, thus offering readers a new management orientation that benefits human beings and society. Academic but accessible to the general reader. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Managing with Conscience for Competitive Advantage
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