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Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty
Verlag:
American Society for Quality Press, 2009
ISBN 10: 0873897722
ISBN 13: 9780873897723
Gebraucht
Hardcover
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0873897722I4N00
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Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty
Verlag:
American Society for Quality Press, 2009
ISBN 10: 0873897722
ISBN 13: 9780873897723
Gebraucht
Hardcover
Anbieter: Goodwill of Silicon Valley, SAN JOSE, CA, USA
Verkäuferbewertung 4 von 5 Sternen
Zustand: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Bestandsnummer des Verkäufers GWSVV.0873897722.G
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EUR 14,10
EUR 3,51 Versand
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Versand innerhalb von USA
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Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty
Verlag:
ASQ Quality Press, Milwaukee, Wis, 2009
ISBN 10: 0873897722
ISBN 13: 9780873897723
Neu
Hardcover
Anbieter: Fox and Tome Booksellers, Frederick, MD, USA
Verkäuferbewertung 4 von 5 Sternen
Hardback. Zustand: New. In this 2009 work published by ASQ Quality Press, Bob E. Hayes questions the sufficiency of the Net Promoter Score as a standalone metric for predicting business growth and customer retention. Drawing on empirical research, Hayes argues that customer loyalty is multidimensional, encompassing advocacy, purchasing behavior, and retention, and therefore requires a broader measurement framework than any single survey question can provide. The book outlines a systematic methodology for designing and managing a comprehensive customer feedback program, offering practitioners tools for data collection, analysis, and applying insights to strengthen loyalty across these distinct dimensions. Bestandsnummer des Verkäufers NN-251101-shelf-10-055